Bhubaneswar Mall Culture - A Massive Whopping Affair

Two interesting things here in Bhubaneswar, the "malls" and the journalism. The following story from online journal Odisha Diary sums up both rather succinctly methinks. (Do not for a minute be fooled into thinking this town is "cosmopolitan" as we know it in the rest of the western world.)

Odisha's Capital city Bhubaneswar booming with mall culture

Report by Priya Priyadarshini; Bhubaneswar: Shopping has always been an interesting and exciting piece of flavour for all people who do enjoy it to the maximum length. With the reviving mall culture one can equally get the essence of brands and their utilities. It is something like a combo pack where one gets the range of simple stuffs starting from house chore items to the glassware touch. Each item with the unique portrayal of excellent artiwork and design wear.

Moving to the Orissa's capital city one can witness things on a growing up service. Though things are yet to get the perfect glow, viewing the troupe never lacks the pleasure. One is highly bestowed with the displayed stuffs that are vibrant in colour, texture and price as well. In Bhubaneswar the mall culture is a decade long phenomena when people started to carve their accounts with new inputs and that for with a happy note of brands and varieties. Malls are more of an enjoyable ride for many. Scrolling the segments not only we do get the new beats of brands but also sense the dreams turning reality.

“If a consumer wanders in a mall, he gathers sufficient knowledge about products. Choices and preferences come thereby keeping him up to date about products:, says Shiba Biswal a mall culture admirer.

While contrary to this statement Shashi Mohanty a book lover feels Bhubaneswar needs to revive in terms of mall culture as it lacks various other facilities provided by other city services.

In the capital city the malls are more a centre for the young scions.  Be it Big Bazar, Pantaloons, Pal Heights or The World each has it’s own package that deals with the prospects of improving lifestyles. Getting the latest flick and track from the ‘M planet’- the music store house and redressing your style with the best of suits, brands and clothes everything and all under single roof only. Similarly, packaging the seasonal and annual fruits and vegetables along with all the kitchen stuffs from the most reliable source is a great boost of the mall culture. Even the best of all jewellery stones do add another feature to the concept. It is always said that shopping with a bit of good food makes the ride a memorable one. Be it Baskin Robbins Or Pizza Hut, Moginis Or Spencer with all food stuffs one is certain to explore the best for the taste. 

Over the span of time the behaviour of consumer has moderated a lot. Malls can be adjudged to be the sole factor behind this. Earlier it was shopping only but with the mall structure it is more like a happy go fun ride where one experiences a lot regarding the basics of shopping as an adventure. Time saving idea is equally prevalent over here.

Well it is the most comfortable place for youngsters to breed their ideas at the best. Placed with the updates from the techno world there is equal; placement of novels, bestsellers and top 5 to relish one’s knowledge. Even the concept of coupon cards and membership cards do make it easier to shop. Malls are a way to boost your house with the maximum of things. As one can get discounted rates on varieties of occasion. Bumper prize, summer special, winter offer, even certain game points all at the end for every individual. While malls are the centres of experiencing the wildest shopping spree, kids do get their own world to explore in the dreamy land with each game stuff to pull their nerve straight. 

Though the youth culture appreciates the ways of presentation of stuffs yet gives a second thought to the pocket as well before stepping into the buildings. “I am pleased to get the ultimatum without any duplication as one gets the best of some designer wear. Again a place where I am free to deliver my thoughts with friends of my essence thereby grooming the know how of the latest fashion, “says Ankita Ray an aspiring media student.

Bhubaneswar is certainly taking a metro look having an assurance of recycling and renovating things with the mall culture and this is the just the beginning of the maximum whopping affair yet to activate the city dwellers.

http://orissadiary.com/CurrentNews.asp?id=26755